Prospect Theory as Efficient Perceptual Distortion

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Prospect Theory as Efficient Perceptual Distortion

In rational choice theory, individuals are assumed always to choose the option that will provide them maximum utility. But actual choices must be based on subjective perceptions of the attributes of the available options, and the accuracy of these perceptions will always be limited by the information-processing capacity of one’s nervous system. In recent work (Woodford 2011), I propose a theory...

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ژورنال

عنوان ژورنال: American Economic Review

سال: 2012

ISSN: 0002-8282

DOI: 10.1257/aer.102.3.41